Wednesday, August 21, 2013

Buzzwords Drone On

Veteran readers may recall our calling attention to the problem of word inflation. Buzzwords are a prime culprit, and when they become so pervasive they’re virtually inaudible, we should start listening, as Judith Shulevitz, science editor of  the New Republic, reminds us. Take disruptive, which permeates cliché-ridden venues like the platforms at TED talks and the pages of Forbes. "Disruptive doesn’t mean what it used to," she notes. "It’s no longer the adjective you hope not to hear in parent-teacher conferences. It’s what you want investors to say about your new social-media app"  ah, there's the rub. For additional examples of insufferable argot, read her essay.

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