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Showing posts with label clichés. Show all posts
Showing posts with label clichés. Show all posts

Friday, July 11, 2014

Once More into the Breech

First, an overdue apology for my gross inattention to these pages. I'll spare you the hoary bromide of the tree falling unattended in the forest and simply confess that like my beloved Brazil football team for a moment that seemed longer, my motivation dived. Confession is good for the soul, and reflection is good for the mind. On reflection, I recall what I've long held as a touchstone, viz., writing is not merely a means to present ideas but a catalyst to develop, organize, clarify, and even create them. In other words, it doesn't require an audience, as much as I might, after a year of labor, hope for one. Besides every thought ― written or not ― is contemplated by at least two minds. With that in mind then, once more into the breech! Comments as welcome as they are absent.  

Wednesday, August 21, 2013

Buzzwords Drone On

Veteran readers may recall our calling attention to the problem of word inflation. Buzzwords are a prime culprit, and when they become so pervasive they’re virtually inaudible, we should start listening, as Judith Shulevitz, science editor of  the New Republic, reminds us. Take disruptive, which permeates cliché-ridden venues like the platforms at TED talks and the pages of Forbes. "Disruptive doesn’t mean what it used to," she notes. "It’s no longer the adjective you hope not to hear in parent-teacher conferences. It’s what you want investors to say about your new social-media app" ― ah, there's the rub. For additional examples of insufferable argot, read her essay.